In the latest development in the Vimal ad row, Maharashtra FDA Commissioner Tukaram Mundhe has confirmed that Bollywood superstars Shah Rukh Khan, Ajay Devgn and Tiger Shroff have all responded to notices issued over a Vimal advertisement, with two of the actors seeking a hearing that has now been completed.
The development marks a significant step in the regulator’s scrutiny of celebrity endorsements for the pan masala brand.
FDA notices in the Vimal ad row
The Maharashtra Food and Drug Administration issued notices to the three actors in connection with the Vimal advertisement. Commissioner Tukaram Mundhe said all three have submitted their responses.
Two of the actors sought a personal hearing in the matter, which has been completed, the commissioner confirmed.
What happens next
With the hearings concluded, the FDA will now proceed further in the matter, Mundhe said. The regulator has not disclosed what action, if any, will follow.
The case has once again put the spotlight on surrogate advertising and celebrity accountability in endorsements.
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Frequently Asked Questions
Have the actors responded to the FDA notices?
Yes. All three actors have responded to the notices, and two of them sought a hearing, which has been completed.
What happens next in the Vimal ad case?
The FDA will proceed further in the matter following the completed hearings, Commissioner Tukaram Mundhe said.
What is Vimal?
Vimal is a pan masala brand whose advertisements featuring Bollywood stars have repeatedly drawn scrutiny from regulators over surrogate advertising concerns.
Who is the Maharashtra FDA Commissioner?
Tukaram Mundhe is the Commissioner of the Maharashtra Food and Drug Administration (FDA).
